Licensing: Help To Grow Existing Product Lines

Barbara F. Watson

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before. For retailers, licensing opportunities provide them with a point of difference from their competitors. Licensing is leasing […]

What Are the Fads and Fashions of Food?

Barbara F. Watson

How did food fashion change? Exploration. India had the spices, and China had the tea and those going to far-flung locations started to set up trading. Much of the food we eat today, however, actually originated in the Americas. The pilgrims may have brought the turkey to the first Thanksgiving, […]