Spencer Rascoff Launches Cooking Social Media Application With His Daughter

A calendar year following cutting ties with Zillow, former CEO Spencer Rascoff is dwelling his very best lifestyle with a variety of new startups and tasks — but by far the most specific is the foodstuff-targeted social media system he’s launching with his 16-calendar year-aged daughter Sophia.

Recon Food items, which introduced out of beta on Tuesday, is meant to be a way for users to share photos of foods they ate at restaurants as very well as recipes created at home. The strategy, the Rascoffs told Inman, was born out of the elevated cooking that so many were performing through the pandemic. They desired to make a system that makes it possible for consumers to share copious images of food without the need of mind-boggling their newsfeed while also building a group of meals fans in the exact same way that it delivers them jointly as father and daughter.

Some of their preferred matters to make together incorporate chocolate chip cookies, molten lava cake and Colombian cheese fritters identified as buñuelos.

Recon Meals

“When you cook dinner some thing and take a photograph, it often does not glimpse particularly how you preferred it to look,” Sophia Rascoff, who is learning program engineering and qualified prospects a venture money entrepreneurship group at her school, explained to Inman. “Horizontal social media always feels like it has to be fantastic. Recon food items is a place to write-up all the pics of the food you designed and the mess in your kitchen area afterwards.”

Divided into the Kitchen area keep track of and the Cafe observe, the app functions as an unlimited stream of food stuff photos from fellow foodies. A person intriguing feature is the use of geolocation, which aids identify the eating places wherever a photo was taken and helps make it effortless to recommend specific dishes. Another is the app’s capability to scroll as a result of a user’s camera roll and determine all foods-relevant photographs so that end users can locate foods from many years in the past and upload them simply.

“When you down load the app, it connects to your digicam roll and pulls out all the aged foodstuff shots that you’ve taken over the many years — resurfacing them and encouraging you to add them,” Spencer Rascoff explained, incorporating that even even though they ended up not taken with a telephone digicam he has by now uploaded some of his favorite higher education pizzas on to the app. “It’s a fantastic way to consider a wander down memory lane and try to remember foods that you’ve cooked or food items that you’ve liked at dining establishments over the many years.”

Recon Food stuff

Spencer Rascoff stepped down at Zillow right after a 9-yr monitor as CEO in 2019 and resigned from the board a 12 months later on. Considering the fact that then, he has been involved with a amount of business boards as perfectly as new startups and tasks, such as investing in a amount of new serious estate-associated startups and joining the board of Palantir Systems.

The idea for Recon arrived from Sophia while her father, who co-launched startups these kinds of as Hotwire, Zillow, dot.LA and Pacaso, assisted to develop it out and launch it. Recon Food stuff is free to use but is now only out there in iOS.

“Now that everyone’s pretty much out of quarantine and we’ve just about achieved the end, everyone’s last but not least obtaining out to try to eat and getting out with buddies yet again,” Sophia Rascoff claimed, introducing that it has been extremely gratifying to see months of operate appear jointly in the start. “It’s a really fantastic way to find new meals. I’ve previously witnessed so numerous new dining places on the app that I’d like to try.”

Electronic mail Veronika Bondarenko

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