Do you have a new seasonal line of pastries in your bakery? Or are you looking to market your business further? The next step here is informing your present and potential customers.
How can you promote your new menu or your new business without spending a ton of money?
In this article, we will share some effective strategies you can try!
1. Get in touch with popular influencers
Influencers have a large network of devoted followers. Remember that word of mouth is one of the most effective techniques of marketing and business development.
You can engage with food bloggers and online influencers by throwing a small event or sending them a few samples from your bakery. Sometimes, they even accept free food items in exchange for some Instagram posts here and there!
2. Use frozen dough
Because of the benefits of frozen dough, more and more bakery owners have started to invest in it. Using frozen dough saves you a lot of time and energy. Bakery goods can be produced at a faster rate with less work involved.
Partnering with a cafe supplier who can provide you frozen dough is the practical way to go. You’ll have greater control over the shelf life of bread and pastries. You will also have the power to change menu items depending on the season.
For more info about the benefits of using frozen dough, you may check Suprima.
3. Open a pop up-store
This is ideal if you have an online bakery. Set up small pop-up stores in your city or neighbourhood to allow potential customers to learn about you and your bakery. You can do this for several weeks or a couple of weekends in various areas to keep track of your marketing budget.
If your products are seasonal (Christmas cakes, winter bread, Valentine’s day cupcakes), you can run your pop-up store throughout the season. This allows people to look forward to what you have to offer because they know the shop will run for a limited time only!
4. Build a website
Create and post promotional digital banners on your homepage. This manner, your website visitors will be aware that you have new products in stock. If you have an online store for your bakery, you can include a “new products” section or use the cross-selling and up-selling technique.
5. Attend events and bring samples with you
Food and beverage trade shows and other events, which are attended by thousands of visitors, are ideal places to advertise your products. Sharing the same space with these potential buyers is a great opportunity to promote your business.
However, booth traffic at these events might depend on their initial impression of free product samples. With this, make sure you have lots for them to try!
Wrap up
Promoting your business does not have to be expensive in terms of marketing strategies. You will surely be able to promote your products and bakery business without spending a lot of money.
If you’re willing to invest in your business, the next step would be to market it! Make sure people know your bakery exists and that it is unique. It will be worth it to try any of the effective strategies listed above! Have fun while you’re at it!