July 31, 2021

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The Extremely Very good Food stuff Enterprise Partners with Copper Department, World’s Major Plant-Dependent Quick Company Cafe Chain

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2nd Strategic Partnership in the North American Meals Provider Field

Vancouver, British Columbia–(Newsfile Corp. – June 10, 2021) – The Pretty Great Food stuff Company Inc. (TSXV: Very) (OTCQB: VRYYF) (FSE: 0SI) (“Really Great” or the “Organization“), a major plant-based mostly food technological know-how company, nowadays declared a partnership with Copper Branch, the world’s greatest plant-based restaurant franchise with about 40 places across North The united states.

Driven by its mission to provide communities with high-quality, full foods as an option to common quick-foods, Copper Branch will make The Incredibly Excellent Butchers’ delightful and wholesome plant-based merchandise obtainable to its clients to buy from branded in-retail outlet freezers. The speedy support chain will at first set up the branded freezers in 8 Copper Branch places throughout Canada starting this summer season.

“This partnership marks Extremely GOOD’s next move into the North American foodstuff provider business. We are thrilled to be capable to offer you our merchandise to Copper Branch’s consumers wanting for approachable and nutritious plant-dependent solutions by way of these kinds of a hassle-free procuring knowledge,” reported Extremely Good co-founder and CEO, Mitchell Scott. “With a shared dedication to assisting people try to eat additional consciously, the partnership among our businesses is a natural just one with lots of possibilities for even more collaboration.”

“Copper Branch was made to offer you the environment actual meals as rapid-foods for a change, and we are very pleased to continue on that mission nowadays and further our good effect by partnering with The Quite Great Foods Corporation,” reported Copper Branch CEO Trish Patterson. “We appear ahead to sharing their mouth watering, healthful products and solutions with our franchisees and buyers throughout North The united states and beyond.”

This announcement will come on the heels of Pretty GOOD’s modern partnership with the Vancouver-based homegrown food package firm, Contemporary Prep, to incorporate Incredibly GOOD’s innovative plant-dependent food items solutions to its comprehensive menu of recipes and meal kits.

About The Pretty Fantastic Food Company Inc.

The Quite Excellent Food items Company Inc. is an emerging plant-dependent foods technologies corporation that creates healthy and delicious plant-dependent meat and cheese goods less than Quite GOOD’s main brand names: The Pretty Good Butchers and The Incredibly Fantastic Cheese Co. www.verygoodfood.com

OUR MISSION IS LOFTY, BADASS BUT Beautifully Simple: GET Hundreds of thousands TO RETHINK THEIR Foodstuff Options When Encouraging THEM DO THE Globe A Earth OF Good. BY Giving PLANT-Dependent Meals Possibilities SO Scrumptious AND Wholesome, We’re Serving to THIS Variety OF Diet program Turn into THE NORM.

About Copper Branch

Copper Branch’s mission is “straightforward: serve our neighborhood quality, complete foods and give the environment serious food items as rapidly-meals for a adjust”. Beginning with over 40 places throughout North The usa, their goal is to department across the world, serving terrific tasting, chef-influenced, and conveniently-served plant-based mostly meals in an effort to nourish and encourage the mainstream with demonstrated Ability Meals. They aspire for everyone to dwell their lives to the ultimate fullest. www.eatcopperbranch.com

Forward-Seeking Facts

This information launch contains forward-on the lookout facts for the purpose of providing details about management’s present-day anticipations and strategies relating to the long term. Viewers are cautioned that reliance on these kinds of information may perhaps not be appropriate for other uses. Any these types of forward-seeking facts could be determined by words and phrases this kind of as “proposed”, “expects”, “intends”, “may perhaps”, “will”, and related expressions. Ahead wanting information contained or referred to in this news release contains statements relating to the envisioned rewards and options to Really Very good from the partnership with Copper Branch. Forward-hunting info is centered on a amount of things and assumptions which have been utilised to establish these types of information and facts, but which may establish to be incorrect like, but not minimal to, content assumptions with respect to the continued powerful demand for Pretty GOOD’s solutions, the ongoing production capability ramp-up, the availability of ample financing on affordable phrases to fund the Company’s cash specifications and the means to get hold of required gear, production inputs and labour. Even though the Company thinks that the expectations reflected in these kinds of forward-wanting info are affordable, undue reliance need to not be put on ahead-hunting details since Really Superior can give no assurance that this kind of anticipations will prove to be right. Hazards and uncertainties that could bring about true effects, general performance or achievements of Really Good to vary materially from those expressed or implied in such forward-looking information and facts involve, among other people, destructive hard cash stream and potential financing prerequisites to maintain and improve operations, limited background of operations and revenues and no record of earnings or dividends, growth of services, competitors, availability of raw resources, dependence on senior management and crucial personnel, normal company danger and legal responsibility, regulation of the food stuff sector, alter in rules, laws and pointers, compliance with legislation, unfavourable publicity or client perception, item legal responsibility and solution remembers, threats linked to mental property, issues with forecasts, administration of development and litigation, as very well as the affect of, uncertainties and hazards linked with the ongoing COVID-19 pandemic, a lot of of which are past the management of Very Very good. For a far more extensive discussion of the hazards confronted by Pretty Very good, make sure you refer to VERYGOOD’s Management’s Discussion & Assessment for the fiscal several years finished December 31, 2020 and 2019 filed with Canadian securities regulatory authorities at www.sedar.com. The ahead-wanting information and facts in this news release reflects the current expectations, assumptions and/or beliefs of the Firm based mostly on facts at the moment available. Any forward-wanting data speaks only as of the day on which it is built and, apart from as may well be demanded by applicable securities legislation, Quite Excellent disclaims any intent or obligation to update any ahead-looking information and facts, no matter if as a end result of new facts, foreseeable future events or benefits or otherwise. The forward-looking data contained in this information release is expressly skilled by this cautionary statement.

The TSX Venture Trade has neither authorized nor disapproved the contents of this information launch. Neither the TSX Undertaking Exchange nor its Regulation Expert services Provider (as that phrase is defined in the procedures of the TSX Enterprise Trade) accepts responsibility for the adequacy or accuracy of this news launch.

Investor Contact
The Quite Superior Food Business
Mitchell Scott

Kevan Matheson
Corporate Communications and Trader Relations
E-mail: [email protected]
Cellphone: +1 855-472-9841

Media Make contact with
Anne Donohoe
KCSA Strategic Communications
Email: [email protected]
Cellular phone: 212-896-1265

To see the supply variation of this press launch, you should pay a visit to https://www.newsfilecorp.com/release/87163

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