Organic Raw Honey Demand Grows Globally

The global organic raw honey market was estimated at $605 million in 2020 and is anticipated to hit $1.06 billion by 2030, registering a CAGR of 5.5% from 2021-to 2030.

The rise in demand for organic food among people across the globe, the increase in the number of fitness enthusiasts around the world, the surge in demand for high nutrient content and quality food, and growing awareness about healthy foods among people are expected to drive the growth of the global organic honey market. On the other hand, rising concerns about the purity of the product are expected to hinder the growth to some extent. 

With the growing demand for organic raw honey from consumers and manufacturers increasing their offering of organic honey in the foodservice industry, market players are set to witness promising growth.

Different kinds of honey have distinct smells and tastes, as well as different nutrients and energy levels. The nutritional profile of various forms of organic honey is another important reason that is increasing its use in a variety of businesses.

Going forward, the global market for organic honey is expected to rise at a value CAGR of 7.8% over the projected period of 2022-2032.

The outbreak of COVID-19 has hurt the growth of the global organic honey market, owing to the prevalence of lockdowns in various countries across the globe. Lockdowns led to the closure of manufacturing plants, including those of organic honey.

The buckwheat segment to lead the trail. Demand for natural sweeteners is significantly increasing as young consumers are preferring them over artificial sweeteners because of increasing health concerns. Natural sweeteners are safe and secure for consumption and also provide nutritional benefits to the body. This is the reason why consumers are looking for natural organic sweeteners as a replacement for white sugar for tea, coffee, yogurt, baked food, and many other applications.

Natural sweeteners contain proteins, polyphenols, amino acids, and terpenoids, which offer safety, security, delicious taste, and high-quality nutrients to the finished products that are widely used by health-conscious consumers.

By type, the honey segment generated the highest share in 2020, garnering two-fifths of the organic honey market. The ability of organic honey to improve recovery after surgical procedures with high blood loss drives the segment growth. The Alfalfa segment, on the other hand, is expected to cite the fastest CAGR of 6.0% during the forecast period. This is because they have antibacterial properties and offer a probiotic action.

The food and beverage segment to maintain the lion’s share 

By application, the food and beverage segment accounted for the highest market share in 2020, garnering nearly one-third of the organic honey market. The rise in the prevalence of honey as a healthier alternative to sugar drives the segment growth. The same segment is anticipated to cite the fastest CAGR of 5.9% during the forecast period, due to a surge in the prevalence of honey-sweetened food and drinks.

Honey wine is brewed from organic honey, yeast, and water. The product is very popular in many regions of the world. Demand for this beverage is increasing due to its recognition as one of the oldest alcoholic beverages enjoyed by ancient Greeks, Romans, and Africans. This gives an extra Unique Selling Point (USP) to the product in the market.

High production of alcoholic beverages is driving demand for organic honey. Consumption of alcoholic drinks is increasing among adults, and honey wine is the best healthy alternative to regular alcoholic drinks. Honey wine possesses several benefits such as containing various minerals, vitamins, and enzymes, which makes it a healthy choice for consumers.

North America to dominate by 2030 

Europe dominates the global market for organic honey, accounting for a 25.3% value share in 2022, followed by the Middle East & Africa with a share of 23.6% in the global market. The food & beverages sector is among the leading industries utilizing organic honey with a share of more than 60% in the global market. By value, organic honey accounts for 9% to 15% of the global honey market.

By region, North America held the majority share in 2020, holding nearly one-third of the organic honey market, owing to the rise in the number of health-conscious individuals in this region. The Asia-Pacific, on the other hand, is expected to exhibit the fastest CAGR of 6.2% during the forecast period, owing to the rise in industrialization in this region.