And now, virtually 8 months later, the airline has unveiled its new look, including new uniforms and meals planned by Italian celeb chefs.
The new glance was unveiled alongside ITA’s 3 new long-haul Airbus A350-900s — the airplane which is, according to the company, their “new ambassador.”
Chef Enrico Bartolini has extra pappa al pomodoro to the company course menu.
Sticking to their all-Italian pledge, the interiors of the A350 were styled by Walter De Silva, a motor vehicle designer who labored for Fiat and Seat, just before starting to be head designer at Volkswagen. De Silva took his inspiration from the tune “Il cielo in una stanza,” or “The sky in a place,” he claimed in a push release.
That indicates bringing blue within the plane — but not the vibrant blue planned for ITA planes’ exteriors, but a additional subtle, midnight blue. In overall economy seating, that blue turns into the foundation of the seat, with a sand-colored stripe down the middle. The colors are switched for “convenience financial state” seats which have a minimal extra legroom, and for small business class seats. You will find a nod to the tricolore flag on the headrests, too.
The slick new style and design for economy class.
For very long-haul flights there will also be mood lights based on the phase of flight (boarding, take off, mid-flight, and food situations) as perfectly as for sunrise, sunset and night time.
ITA options to steadily upgrade its fleet from its existing Alitalia plane to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet will be a lot less environmentally damaging, new-technology aircraft.
ITA’s new business enterprise class.
In the meantime, the uniforms — designed by Brunello Cucinelli — take a leap towards informal put on, with females equipped to have on white cap-sleeved T-shirts with sweater vests on prime. A additional traditional uniform, closer to the dark blue uniforms of Alitalia, is a further solution for crew. Girls can opt for among a skirt or trousers, whilst the men’s uniforms pep up Alitalia’s navy fits with big gold buttons.
Fiona Sinclair Scott, CNN Style’s world wide editor, sees the new uniforms as a modernization of the basic flight attendant search.
“There was a time when air vacation was synonymous with supreme luxury, regardless of seat assignment. The uniforms and dress codes of flight attendants, who had been predominantly females, were made to exude glamour and femininity, maybe at the expenditure of consolation for those employees operating lengthy hrs,” she says.
ITA’s new uniforms make it possible for feminine crew customers to pick among skirts and pants.
“These days, travel is more commonplace and cabin crews are more gender-balanced. The society of vacation has altered and we’re certainly observing this mirrored in uniforms.
“Workplace dress codes have calm in virtually each market so it truly is not astonishing to see the inclusion of a T-shirt in these new patterns, for instance. While the new styles keep some of the hallmarks of flight attendant-use, they’ve been modernized with a lot more everyday styling these as the marginally cropped or turned-up trousers and the solution of a boot for girls.
“Brunello Cucinelli offered a number of double-breasted suits in his very last two menswear collections and they’ve carried around into this line far too.”
The uniforms will be rolled out in excess of the upcoming couple of months, according to the airline. ITA’s gradual introduction of new appears to be like is down to cost-slicing actions for the airline which was born from Alitalia’s bankruptcy.
And then there is certainly the foods. From June 2, intercontinental flights will provide meals prepared by some of Italy’s ideal cooks, commencing with Enrico Bartolini — the only chef in history to have been awarded four Michelin stars in a single 12 months.
Bartolini’s debut menu for business enterprise course features pappa al pomodoro, the signature tomato-and-bread heat “pap” from his indigenous Tuscany, and chicken flavored with Amalfi essences, like lemon.
Financial state will see a “absolutely renewed menu,” when every merchandise of foodstuff and consume on board will be an Italian manufacturer or recipe.
In the long run, that emphasis on italianità will see espresso served as an “experience” and wellness “special experiences” on board. No matter if that will contain guided meditations, as various airways now have on their in-flight leisure units, or complete-on in-seat massages, as Virgin Atlantic used to provide, is not nevertheless distinct.
ITA’s gradual roll-out applies to its route map, also. It is launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this thirty day period.