Jenni Häyrinen is the Finnish food items artist at the rear of the mouthwatering baked feta pasta recipe that has gone viral on social media around the globe, boosting feta cheese gross sales to an unprecedented peak and even resulting in shortages in markets across the globe.
International media documented the significant affect of Jenni’s dish on feta offer and desire across the United states of america very last thirty day period, as the wildly well-liked recipe, which debuted on the net in 2018 underneath its Finnish identify “uunifetapasta”, went trending once once more many thanks to a TikTok movie.
The ingenious food items blogger from Helsinki tells Greek Reporter in which the inspiration arrived from for this significantly liked dish, what makes feta so common with men and women from diverse culinary backgrounds, and what her particular impact of primary Greek cuisine all through a short continue to be in the nation was.
Phenomenal impact of oven-baked feta
A several months immediately after the on the internet publication of Jenni’s feta pasta recipe, “oven feta” rated as the most searched keyword in the meals class on Google Finland for 2019, and “uunifetapasta” was justifiably awarded Phenomenon of the Calendar year.
But that was just the commencing of a actually phenomenal influence.
A year later, in September 2020, Jenni was to obtain out that, the immense popularity of her recipe brought about feta cheese product sales to go up by 300% cent in Finland on your own, and that shops were being running out of essential ingredients for the dish.
By that time, the original “uunifetapasta” post had exceeded 2.7 million views, even though Finland by itself has only 5.5 million inhabitants.
“Some suppliers ran out of feta cheese. 1 massive chain retailer noted that their feta product sales went up 300%, when I commenced getting messages from my followers telling me that they could no extended discover feta in their neighborhood store.
“It was the identical story with basil, which you also need to have for the recipe. When I went to my nearby store to get feta cheese for my uunifetapasta and they were out of feta also! That was amusing, but I could only blame myself”, she laughs.
The fascination with the dish has since ongoing to acquire the planet by storm, most not long ago successful in excess of US foodies, as the most recent profits knowledge -permit by itself social media stats- confirm.
The widely influential food blogger admits that the inspiration for employing feta cheese when making this certain recipe stemmed from her own adoration of feta and her cravings for it.
“I love feta cheese. It’s prosperous in flavor, salty, and melts just excellent. I love it baked, and craved for it as any time I was feeling peckish. I essential to fix myself a fast lunch, so I considered why not bake it with loads of tomatoes to create a sauce and insert pasta to it!”, Jenni recounts.
Irrespective of her assurance in her recipe, the eventual enthusiastic reaction that it obtained -and is still receiving today, above two many years from its emergence- was merely over and above creativity.
“I realized it was a wonderful recipe when I posted it, so I requested my followers if they have attempted the new viral pasta yet and utilized hashtag #uunifetapasta. It was far more of a joke at to start with, but right absent it started going really viral -very first on Instagram tales.
“The pursuing weekend I ran a 3-day #uunifetapasta live, once again on my Instagram tales, as I reposted my followers’ creations. Newspapers picked on it and within a couple of months every person in Finland was cooking it”, she recalls.
Jenni declares becoming a large purchaser of olive oil, olives and feta, which she frequently uses for her recipes.
“Mediterranean meals and Greek delicacies are preferred and well-recognised all about the world. We never have a very similar local cheese right here, so imported, reliable Greek feta is a pure alternative for several dishes that go well with feta cheese”, she clarifies.
For the duration of a brief remain in Greece in 2018, Jenni had the prospect to practical experience standard Greek cuisine although attending a foodstuff pictures workshop in Milia.
Though she ate mainly neighborhood meals at the spot wherever she stayed, she obtained to visit dining establishments far too, a amount of moments.
“My favorite dishes that I received to taste were the spanakopita spinach pie and octopus salad. I appreciate to prepare dinner moussaka at property far too -it need to be my husband’s favourite food stuff!”, she reveals.